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Instagram responds to criticism from its users for being more like TikTok

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The changes of Instagram many of its users are not liking anything. The executive director of the platform, Adam Mosserihas responded this Tuesday to criticism from ‘influencers’ such as kim kardashian either Kylie Jenner to try to calm things down by making it clear that they maintain their new course: bet on the videos to look more like TikTok.

The social network, known for prioritizing photos, announced last week that it would give more prominence to audiovisual content. Although the images will continue to be a recognizable part, Instagram has decided to change how it works so that the home page includes more looping videos, which will be part of reelsthe copy of TikTok that they activated in 2020. “We are going to have to evolve because the world is changing rapidly, and we are going to have to change along with it,” Mosseri explained.

In the new Instagram there will also be changes in the user experience, and that is that more use will be made of the algorithms to recommend content to us from third parties whom we do not follow based on our interests. As explained by Mosseri, this option has been created to help content creators reach new audiences and increase their number of followers and, therefore, their business. That can help Instagram attract users from other rival platforms like – bingo! – TikTok.

Also, the platform is experimenting with a redesign that amplifies videos to the entire screen, a new version that is being tested with a few users.

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User reviews

Instagram’s decision has upset many of its users. Among them are the Kardashian sisters, celebrities and businesswomen who shared with their 687 million followers a message from another “influencer” criticizing the changes introduced by the platform. “Stop trying to be TikTok, I just want to see pretty pictures of my friends” pray the text.

Opposition to these changes is already having a significant economic impact on Instagram. Since they were announced five days ago, the actions of Goal –parent company that owns the platform, as well as the Facebook and Whatsapp— have plummeted 9.72%. Already in 2018, a tweet from Kylie Jenner in which she criticized the redesign of the Snapchat application led the company to fall more than 6% in the stock market, a setback that cost her about a billion euros. Despite the protest, she continued to use the platform assiduously. The little one of the Kardashians had been at the center of the controversy in recent days for use your private jet for 12-minute flights.

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Although the Instagram directive has reiterated that it will keep its changes in the app, it is not yet clear when they will be applied generally to all its users.

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